EAC Nutrition: Regional Expansion Strategy Case Solution
This case can be used in management of international business courses to illustrate the effects of multimarket competition, the relevance of fit between company abilities and marketplace demands, and the evaluation of market attractiveness. Furthermore, it describes the international growth challenges confronting EAC Nutrition, the infant formula division of a Danish conglomerate, in early 2002. Increase in EAC's core markets of Malaysia and Thailand has stagnated and EAC is considering three growth options: entry into India, geographic growth within China, and product line expansion in existing markets.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: July 19, 2002
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