This case can be used in the management of international business courses to illustrate the analysis of market attractiveness, the compliance between firm capabilities and market requirements, and the consequences of Multimarket competition. He describes international expansion facing EAC supply infant formula division of Danish conglomerate, in early 2002. Growth of the main markets of Thailand and Malaysia, YOU and YOU stagnation is considering three possible extensions:. Entry into India, the geographical expansion in China, and the expansion of the product line in existing markets "Hide
by Petra Christmann, Jin Leong, Michelle Tan, Morten Knudsen Schott Source: Darden School of Business 25 pages. Publication Date: July 19, 2002. Prod. #: UV0970-PDF-ENG
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