The successful young design firm faced with a difficult decision: whether to compromise their creative value to win a great job. The client brief is very conservative. The company is confident that he can win a design competition, but the design staff hates what they think they need to do to win it. Business managers and "creative" agree on an appropriate course of action. In considering solutions, staff confront fundamental questions about who they want to be as firm and how firms that depend on creative talent should be managed.
Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Robert D. Austin Source: HBS 26 pages. Publication Date: June 22, 2006. Prod. #: 606118-PDF-ENG
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