This article reviews the current and medium-term impact of Internet sales in physical retail store format. Internet retail sector currently has a minimal effect on the financial basis of the physical retail. The evolution of electronic retail sales are likely to mimic that of the catalog industry in terms of the ultimate potential of the market. Some product categories (travel, computers, e-services, books, toys and sporting goods) amenable to shopping easier by a computer and, therefore, more susceptible to electronic competition. However, the e-commerce company profit forecasts in the distant future, a ruthless price competition, distribution and tactile limitations of electronic retail will continue to represent a relatively low risk for experience-oriented and non-oil physical retail. "Hide
by Kenneth T. Rosen, Amanda L. Howard Source: California Management Review 30 pages. Publication Date: April 1, 2000. Prod. #: CMR173-PDF-ENG
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