In the month of November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describe the start of the Kindle and provides tips on representative players in the business (or more comprehensive ecosystem) who are likely to be influenced, and respond: including Penguin (the top educational publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as makers of competing apparatus), Google (as a major supplier of free e-content) and Adobe (as a rival in creating an e book standard).
PUBLICATION DATE: February 27, 2009 PRODUCT #: 709486-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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