E! The Internet is an online brand extension cable television channel dedicated to entertainment news. E! Internet must compete with other entertainment sites on the Internet, and create synergy between E! Internet and E! Entertainment Television, to build a mega-brand online. "Hide
by Jeffrey F. Rayport, Carrie L. Ardito, Dickson L. Louie Source: Harvard Business School 34 pages. Publication Date: April 8, 1998. Prod. #: 898010-PDF-ENG
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