E-Loan is an online mortgage lender, who acquired the auto-lending arm in August 1999. This case is buying E-Loan of CarFinance.com and emphasizes E-Loan strategies for the process. In addition, the development of business case studies as a strategic process in the fast-moving e-commerce environment. "Hide
by Morten T. Hansen, Jeffrey A. Berger Source: Harvard Business School 16 pages. Publication date: April 12, 2000. Prod. #: 400072-PDF-ENG
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