E Ink is a high-technology start trying to reconstruct the print communication through electronic displays ink. The founders and executives of the two-year-old firms tend to translate technological breakthrough into a working prototype, to move from prototype to full-scale production and service market excitement about the company. At the same time, they are dealing with fundamental organizational include:. How to keep the creative E Ink, a disk, and a sense of humor, focusing on the growth of the company and the requirements of the first product introduction "Hide
by Theresa M. Amabile, Susan Archambault Source: Harvard Business School 10 pages. Publication Date: August 16, 1999. Prod. #: 800143-PDF-ENG
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