Most e-commerce firms sooner than later. But their strategies affect these failures? Most firms use price as their main competitive strategies, pricing of products, even lower than the current cost (but higher than the low value of the estimated future because of possible economies of scale) to capture market share. This has created a large and growing losses in almost all the firms studied. Most electronic CM said that they were serving all sectors - consumer, business, and the public - but the focus or identify with one. Companies found it more difficult than expected to develop different strategies for each sector. The picture that emerges is of man-made industry, which ran on the technical success and now faces a stark reality. To be successful, e-KM need a couple of technical know-how and business savvy, as Dell did. Faced with this reality, many of them used different measures, including raising more money to stay liquid, the addition of new target groups and products / services, and going global. "Hide
by Avraham Shama Source: Business Horizons 7 pages. Publication Date: September 15, 2001. Prod. #: BH062-PDF-ENG
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