Describes the development of Williams-Sonoma in the third channel online business. Describes strategies for managing change in the organizational, operational and technological structure of the company. The new e-commerce division poses problems associated with traditional two-channel (retail sales) company's approach. "Hide
by Rosabeth Moss Kanter, Daniel Galvin Source: Harvard Business School 20 pages. Publication Date: February 24, 2000. Prod. #: 300086-PDF-ENG
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