This article describes core competencies of twelve leading multinational companies. She explores their competence, as they were designed, and as they move through time. Successful businesses rely on three types of skills: excellent technological know-how, reliable processes and close external relations. Different approaches necessary for the development of each competency. While these firms historically relied on the technological know-how and reliable processes that they plan more closely external relations for the future. External relationships help these firms to consolidate and expand their traditional competence, responding to the demands of globalization, mass customization, quality and rapid technological change. "Hide
on Briance Mascarenhas, Alok Baveja, Mamnoon Jamil Source: California Management Review 17 pages. Publication Date: July 1, 1998. Prod. #: CMR128-PDF-ENG
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