DVINE "THE NESPRESSO OF WINE" Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

DVINE "THE NESPRESSO OF WINE" Case Solution

THE COMPANY AND THE PRODUCT:

The company and the product that I have selected for this market research paper and thesis are the Dvine product of the 10vins organization. It is one of the most renowned and well known product that operates in the French market among the wine consumers and the consumer segment in the local markets of the home country if the company.

The company operates in the wine industry of the French market and the product that the organization offers to the target customer base in the home market of the country is unique in terms of characteristics, nature and the purpose it has been designed and developed for. It serves as a wine mixer and taster for the customer at their homes and facilitates them in tasting their wine among the best proposed conditions and environments.

The designs and functions of the product allow it to embody the inserted wine sample in to the perfect tasting environments by automatically reading the wine that has been placed at the top by the user and the customer. It enhances the performances of the wine and the experiences of the users and the customers in terms of refreshing tastes and perfect aroma of the wines under the collections of the users.

INTRODUCTION:

The purpose of writing this report is to comprehensively analyze the product and the markets of Canada in terms of the needs and trends of the customers for a product like Dvine in the wine industry and the customer segment of the industry of the country. This will involve a comprehensive research and analysis of Dvine that the senior management of the 10vins organization is intending to offer the customers in the respective target markets.

The market report of the product in the Canadian market will analyze the strengths, weaknesses, opportunities and threats that the product is more likely to witness and adopt while operating in the overseas markets of Canada where I am currently studying.

The pricing, product, place and promotion of the product will also play a vital and crucial part in terms of the success of the product in the overseas market like Canada because the efficiency and effectiveness in these dimensions will allow the senior management of the organization to adopt and develop core competencies which will lead to perfect competition with competitors in the industry of the country.

The other aspect of this report and the research paper will comprehensively analyze the customers’ needs and the market trends of the proposed country for entering the markets and launching the products. It is very critical for the senior management of the company and the relevant stakeholders of the organization to properly and accurately analyze the customer needs and aspirations for the product that the business will be offering while entering and operating in the markets.

This will involve analyzing the consumption rates of wine in the local markets and the customer segment of the country.Moreover, the purchasing power of the society and the target customer base of the company will also play a crucial part which cannot be ignored by the senior management of the company in order to effectively and efficiently operate in the markets of Canada.

COMPANY BACKGROUND:

The 10 vins organization is a fairly young, developing and transforming organization that operates in France; while being a French organization. The analysis of the organization through the available material and resources on the internet comprehensively illustrates that the company is fairly young and developing organization in the market which is still looking to completely establish itself and mature in the local markets of the home country of the company................

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