The managing partner of Proto3000, a 10-year old 3D Printing services and supply business, was delighted by the recent spike in demand of popular media coverage of 3D Printing that was certain to bring his business added business, and concerned as to how his business could maintain their comprehensive direction position as new rivals started to join the fray. He wondered whether he should stick with his biggest marketplace segments or diversify into new marketplaces that seemed to hold plenty of promise as the managing partner began thinking about what to do next. Moreover, he wondered which challenges associated with the disruptive technology that his industry revolved around he needed to consider as he plotted a path for Proto3000. Writers are affiliated with Nipissing University.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 11, 2015 PRODUCT #: W15233-PDF-ENG