Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (Spanish) Case Solution
Abstract:
It explains how, on January First, 2000, Ducati solely offered through the Internet its brand-new MH900e motorcycle at 15,000 Euros per system. It was the very first motorcycle ever offered through the Internet and the first-year production of the MH900e was offered out after simply 31 minutes!
Pedagogical Goals:
To evaluate business chances and threats that the Internet develops for a producer To examine how a producer can make use of the Internet along 4 measurements: context, material, commerce, and virtual neighborhoods To highlight how a maker can solve the online/offline channel dispute and reconcile its e-commerce technique with business functions typically carried out by its dealership network
This is just an excerpt. This case is about Technology and Operations Management
published: 01 Dec 2002
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