This strategy of product development processes and Ducati motorcycle racing team during the 2003-2004 season Grand Prix. Offers the discussion of the design and development of strategies to facilitate the study of the different generations of products. In particular, the trade-offs inherent in the "integral" versus "modular" approach to the design of products and their impact on learning. Also allows students to explore the behavioral aspects of the strategy and, in particular, the impact of the initial success of the perception of competence and risk.
Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Francesca Gino and Gary P. Pisano Source: Harvard Business School 21 pages. Publication Date: June 15, 2005. Prod. #: 605090-PDF-ENG
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