Focuses on the turn and the strategic repositioning of Ducati, the Italian manufacturer of high performance sports bikes, and describes the current problems with the company's growth prospects. Federico Minoli, CEO and strategic mind for a turn, knew that Ducati can not grow indefinitely in its current niche. One option was to attack the niche with Harley Davidson Ducati interpretation of a cruiser. "Hide
by Giovanni Gavetti Source: HBS Premier Case Collection 25 pages. Publication Date: June 28, 2001. Prod. # 701 132-PDF-ENG
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