Dubai's Dhamani: Becoming a Global Jeweler Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

QUESTION 1:

Today Dhamani jewelry is a very diverse and revolutionized company based in Dubai diamond industry and explored the opportunities provided to it in the market to its best achievable potential possible. It now manufactures, who lesales and has opened up retail stores and its acquisition and manufacturing resources are based in Thailand and Europe.

The company was started by L.N. Dhamani in Jaipur India,which has been the traditional hub of colored gemstones in India. It started as local supplier and wholesaler of gemstones to high end brands and companies to all over the world. Its supply line was further enhanced as per the demands of its high brand costumers in Europe, U.S. and other regions as its product satisfaction and corporate interest increased over the time. The increased products supply included rubies, sapphires and polished diamonds along with the already existing supply of emeralds. It was all due to the increased satisfaction and trust of the costumers as they knew they were getting one of the best quality wise products. By then the company was based in Thailand and had its manufacturing line established there.

However,due to the financial crises in Asia in the late ninety’s the company was forced to revalue and rethink its way of operating and it realized that its financial resources could be affected due to constant decrease in the value of local currency of Thailand. Therefore,the company shifted its office to Dubai. Sales of gemstones and diamonds grew rapidly in Dubai and Dhamani become one of the most prominent wholesale suppliers in the region. Apart from that, Dubai was a developing market and with the investment supporting policies of its government,it was an encouraging market to cash on. Thus, its retail outlet was launched and it was the first step towards establishing Dhamani as a brand. The products it offered were unique than others in Dubai jewel industry and the handicraft was least to say extraordinary, which helped it in becoming one of the most prominent jewelers in the region with numerous stores and brand outlets in the region. Its products consisted of a wide variety of jewelry. Apart from that,the outlet itself gave a new look and was in no way similar to others.

QUESTION 2:

LONG TERM VISION:

The company has flourished and expanded since its first day of establishment, which was only possible due to the long term policies and expert strategies of the management. Its whole sale business has already expanded globally as it supplies gemstones and polished diamonds to regions across Europe, U.S. and far eastern countries. The company now wishes to expand its retail stores globally in the developed markets of diamond and jewelry. It plans to match the standards of brands like Cartier and Bulgari.

MID-TERM STRATEGIC PLANS:

The organization’s mid-term strategic plans are to establish its presence with at least a few retail stores of the brand in the promising and booming markets in the few coming years for people who have taste and prefer high end luxury jewelry as they believe their products are unique and represent a tradition and culture.

The organization wishes to adopt plans to sustain its present business strengths while it braces itself for retail expansion. It perceives that its products and services it renders are unique and they are not in competition with any of its competitors.However,the reality is that most of its wholesale consumers of products reside in those markets. With the launching of retail business in those regions the wholesale activity is bound to decrease, which is a critical chunk of the company`s annual sales. Therefore,it might not be the right thing to do.Dubai’s Dhamani Becoming a Global Jeweler Case Solution

QUESTION 3:

The Dhamani jewelers since its launching on the first day, as a wholesale supplier to high end prestigious jewelry companies of Europe, U.S. and other markets,till to day is being run by the second generation of Dhamani when it has become one of the most prominent and dominant organization of jewelry industry in Dubai having manufacturing plants in Paris, Thailand.Moreover, it has been continuing to polish emeralds in India till today.

The company has progressed and expanded enormously during this period and holds over half a dozen outlets in the region,while it does have the quality and have high standards of handcrafts in its products. The diamonds it uses in its jewelry have been certified by the Gemological Institute of America of triple EX standard and quality. The company now plans to expand its retail stores globally and own at least a few retail stores and facilities in those grown and mature markets. For that reason it has derived strategies and policies it wishes to adopt....................

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