This case, along with Saudi Arabia: Modern Reform, robust stability (709-042), provides an opportunity to discuss Saudi Arabia's efforts to modernize, not really Westernizing, in sharp contrast to Dubai, United Arab Emirates nearby. The strategy of Saudi Arabia takes place in the last six years, it is opposed to social and political pressure at home, the instability in world oil markets and serious political problems in the Middle East. "Hide
by Richard HK Vietor, Nicole Forrest Source: Harvard Business School 6 pages. Publication Date: February 20, 2009. Prod. #: 709043-PDF-ENG
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