By 1996, Du Pont spent six years helping manufacturers develop licensed Chinese market nonstick cookware. Although, Du Pont Teflon brand held 80% of the non-stick, non-stick market as a whole represented 2% of the Chinese market dishes. Also, the amount of money spent on the development of non-stick market exceeded the income that Du Pont was the Chinese market. If Du Pont decided to take a different role in the market, it faces many obstacles that require significant additional investment. It turned out that the Chinese market offers huge opportunities, but it will require a new effort, skills, distribution channels, and patience. Dupont's decision represents a shift from a moderately currently involved in the development of the Chinese market nonstick cookware, to take a very active leadership role in the market. "Hide
by Kent E. Neupert Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: Mar 03, 1999. Prod. # 99M005-PDF-ENG
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