MBA students Tim Joyce and Brandon Cornuke was that they thought was a great concept of the product: body powder, which can be delivered in an aerosol. Current market leading powders, such as gold, Bond and Johnson baby powder participation dirty applications, since they were only available in the "dump-on" form. Worse, because the powders are deposited on the surface of the skin did not adhere to it, they usually do not last long. Joyce and Cornuke believes spray powder to solve these problems. They named their product concept Haberdashery. However, taking Haberdashery from idea to reality presents a number of serious problems. How would the two students who have no access to the laboratory will research and develop a complex chemical process / physical as aerosol delivery, not to mention his production once they have been tested a prototype? To address these problems, the two entrepreneurs looking for a partner contract manufacturing. After determining the number of options, Joyce and Cornuke had to decide which of the partners offered them the best chance of success with their goals and financial constraints. "Hide
by James Shein, Tim Joyce, Brandon Cornuke Source: Kellogg School of the 8 pages. Publication Date: Aug 01, 2010. Prod. #: KEL509-PDF-ENG
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