It absolutely was August 2011 and senior board member, Martin Cartier, was starting to feel the pressure of the 2010 general meeting of Drowling Mountain which was coming up in two months. However, the business had recorded losses for the last two years. At the annual general meeting of last year, Cartier expressly said he would bring the organization to sustainable operations.
Since he was the longest serving member on the board he felt accountable for the company's struggles. Cartier presumed an advance meeting to go over the strategy with select board members would be advantageous, although direction had been keen on creating a brand new marketing plan focused on increasing sales and new pricing schemes. Cartier held important influence in the meeting and any recommendations he made were not unlikely to determine the future success of the company.
PUBLICATION DATE: November 10, 2011 PRODUCT #: W11487-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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