Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and back-up services to millions of customers using a "freemium" (free premium offers) business model. The case recounts the history from conception of Dropbox through mid-2010, when founder/CEO Drew Houston must make tactical decisions about new product features, whether to pursue distribution deals with smartphone manufacturers, and the way to target business customers.
PUBLICATION DATE: January 19, 2011 PRODUCT #: 812S02-PDF-SPA
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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