IMD-3-1868 © 2007
Robertson, David; Mercer, Glenn
By concentrating on consistent enhancement of its core abilities; CarMax effectively battled Wayne Huizenga and started nearly a years of explosive development. They are now worth considerably more than their moms and dad; Circuit City.
They are an especially example of a business that gets incredible benefit from its IT abilities. Knowing goals: This case can be utilized as an example of company design innovation; as an example of a business leveraging its unique abilities in brand-new markets; and as an example of tactical usage of IT.
Subjects: Innovation; IT; Strategy; Automotive; Retailing; Service
Settings: USA; Automotive; US$6 Billion; 1999-2006
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