New CEO Steve Luczo, along with COO Bill Watkins led turnover from Seagate, increase productivity and dramatically increase innovation through teamwork, cross-functional collaboration, and other changes in the culture of this manufacturer of hard drives for computers. After a visit to the private as part of the turnover, Seagate successful IPO in 2002. A few months later, the director general question of how to convince investors that the opportunity to build a turn Seagate will help develop and innovation in a demanding technology industry. "Hide
by Rosabeth Moss Kanter, Douglas Raymond, Lyn Baranowski Source: Harvard Business School 20 pages. Publication Date: September 30, 2003. Prod. #: 304002-PDF-ENG