This note introduces a concise but complete structure for pointing out the value creation and value creation benefit, i.e., a firm's ability to raise the gap (or variance) between its offering's customer worth (or WTP) and vendor cost (or WTS).
(While the structure utilizes more broadly, it was planned as a part of the PVA framework.)
PUBLICATION DATE: March 20, 2014 PRODUCT #: 714487-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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