Georgie Yam arrived in Shanghai in the summer heat in 2001. He was there on a business trip: market development and create a distribution network for the German hair care products. Soon after he arrived in Shanghai, he discovered that this city, which has been described by the international leadership as a "platform for foreign adventurers and socialites," fell short of expectations to meet the demand for modern indulgence: a spa and massage room. Reflecting on the market, which seemed chaotic, but thrives, Yam I wonder what his best bet to grab the opportunity. "Hide
on Saimond Ip, Gilbert Wong, Josephine Lau Source: University of Hong Kong, 10 pages. Publication Date: June 24, 2010. Prod. #: HKU905-PDF-ENG
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