Dr. Tim's premium all natural pet food: growth options and web analytics insights Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

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Introduction

Dr. Tim’s Pet Food Company was established by Dr. Tim hunt in 2004. With the help of its musher network and premium formula,it seeks significant growth in a few years and increase in demand of Dr. Tim’s products results in increase of revenue significantly. Dr. Tim’s experience as a veterinarian helped him to develop a formula that increased endurance, stamina and performance along with proper digestion.

His formula soon became popular within the mushers and pet lovers, which also provided him a competitive advantage over its competitors. The components of his formula fulfilled needs of mushers and it is expected that the other providers of the canine food do not have such components, which is also the reason of its growth and popularity. Soon DR. Tim’s Food Company became the highest quality producers of pet foods and due to its premium formula, it has a pool of loyal customers and its products are becoming popular in other areas of the country.

Dr. Tim’s Pet Food Company is located in such a place where a large number of dog owners lived and it is also the home of the UP 200 Dog Sled Race Championship. The company has established its distribution channel in such a way that it has a direct connection with its customers. Therefore, his experience as a veterinarian, efficient distribution channel and ideal location gave him a competitive advantage over others

PROBLEM STATEMENT

The demand of the DR. Tim’s food is increasing continuously due to his premium formula and Dr.Tim is considering expanding its business, but he is not sure which expansion policy is best for expansion. He is looking for such policy, which does not harm its brand image of quality producer but it also has low financial resources, therefore it is difficult to choose expansion policy for DR. Tim.

Expansion Strategies

Evaluation of Existing Product in Existing Market

Currently, Dr. Tim is operating in such a place where there lived a large number of dog owners and it is also the home of the UP 200 Dog Sled Race Championship. Therefore, expanding the existing product in an existing market could be worthwhile due to its geographical location and low financial resources. Dr. Tim can also use Google Ad Words Keyword Tool in order to identify the percentage filled capacity and vacant capacity.

However,the area in which Dr. Tim operating is inaccessible for the other parts of the countries where there is a great potential of sales and demand of his product due to his unique formula. Therefore, operating in the same market with same product could restrain Dr. Tim form getting first mover advantage and competitive advantage over its competitors.

Evaluation of New product in Existing Market

Dr. Tim is currently dealing with low range of products whereas; he is dealing in such a place where a large number of pet owners lived. Dr. Tim also has a great experience, well reputation and sufficient circle of pet lovers due to his veterinary hospital and he has developed a premium formula for race running dogs.

Therefore, DR. Tim has an option to expand its product range and could also deal with dog treat and cat treat by identifying the percentage of interest of consumers in dog treat and cat treat with the help of Google AdWords KeyworDr. Tim's premium all natural pet food growth options and web analytics insights Case Solutiond Tool.By identifying user interest and changing its formula according to the needs of consumer Dr. Tim can capture significant portion of the Pet Food Market.

However,there are certain limitations with this method such as the company is lacking with financial resources and hunt also has low time to devote his business.Therefore,it is possible that he may not be to develop the products of required quality and could lose its competitive advantage.

Evaluation of Existing Product in New Market

The company is currently dealing with low range of products in a very limited area. This area is far distant from other populated areas of the US and people of those areas are unable to get the products due to the geographical location of the company. The products, which the company is producing are popular in those areas due to the premium formula of DR. Tim, therefore there is a potential in expanding business to new markets of the country. With the help of Google Ad Words Keyword Tool, the interest of the people of new markets could be analyzed. However,it could also be a risky move due to low financial resources..............................