Dr. Tim’s premium all natural pet food: growth options and web analytics insight Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Q1: What is the pain/opportunity that is available to Dr. Tim moving forward?

Ans1: The opportunity of Dr. Tim’s Pet Food is given as under through which it can further strengthen its position in the dog-sled racing industry and become competitive

After analyzing all the four options which the company has provided, has proved that option 3 which is the Market Development Strategy gives an opportunity to the company to expand its business and sustain its growth in the long run. By implementing this option company can have the following opportunities:

One of the major plus point or the opportunity for the company is that it can enter into the new markets and also aware the people about their presence in the market. It leads the company to improve or to customize its product according to the customer. This strategy is quite difficult to implement as new customers cannot easily be convinced with the new entrants. So for that company should promote some BTL activities to grab the attraction of the customers.

Secondly, the company has the opportunity to expand its business with the help of product mix. The product mix of Dr. Tim’s Pet Food served from one product which is competitive-sports-canine to several other products which give them the advantage to introduce some unique components in the product which will satisfy the customer.

The company can also have an opportunity to become a competitive edge company, as it is the only company in Europe who provides mushers (Pet food) by using the Momentum Formula. The company can also increase its R&D activities by spreading its presence into different geographical regions.

Q2: In a chart provide a comparison based on four (4) industry key success factors of Dr. Tim’s three (3) main competitors in the dog-sled racing industry.

Ans 2: There are two main competitors of Dr.Tim’s Pet Food one id IAMS, and the other one is Hill’s Science Diet

COMPETITIORS
	Dr. Tim’s Pet Food	IAMS	Hill’s Science Diet
SUCCESS FACTORS
Competitively Priced
Highly Rated Formulas
Highly Attractive
Standard Quality

According to this chart there are four main success factors which shows that how Dr. Trim’s pet food is competitive among its competitors. Dr. Tim’s product price is less than its competitors, due to which customer buy their product. The psyche of the customer is to buy those product which offers less price with quality product. Dr. Tim is the Brand which fulfills the needs of the customers by providing them the product which has the best brand image in the market.

It is also proved that the product contains highly rated formulas with the help of the customers review. The Momentum Formula launched by Dr. Tim’s is one of the unique formulas as it provided good nutrition to the pet as compare to the competitor. People also like the fact that it is a high protein food with no corn and soy products. Customers also like one of the factors in the product which is that it does not have any formulas which cause the dog’s kidney or harm them.

As compared to Hill’s Science Diet, Dr. Tim’s Pet food is highly attractive which gave them the benefit to maintain the quality brand image towards the customers and also placed on the top of the shelf in the retail stores. The company also provides standard quality and quantity in the product, which satisfy the demands of the customers as they are rational by nature.

Dr. Tim’s premium all natural pet food growth options and web analytics insight Case Solution

Q3: What four (4) core competences have helped Dr. Tim achieve success in the dog-sled racing industry?

Ans 3: The four core competencies or strength which helped Dr. Tim to achieve success in the dog-sled racing is explained as below:

The first utmost core competency of Dr. Tim’s success is that it developed high performance formula for the dogs which provided kibble for racing. As compared to other kibble brands, Dr. Tim’s product provides Ultra Performance Low Carbohydrate Momentum Formula which contains prebiotics. This helped the company to increase its sales, as they are the only company which offers such a unique ingredients and formula for racing.

Secondly, Hunt also gained the competitive advantage form its location and expertise. The UP 200 was known across the United States for the dog-sled racing and Hunt’s know that his Momentum formula is the good fit for the area since sled dog racing is so popular. The location is covered with snow and all the teams start their dogs to run much faster to win the championship cup. The idea behind the Hunt’s product is to energize the dogs by providing high quality nutrition in their diet. ...............