Dr. Nicholas Burns, the only practice dentistry in a small town in Ontario, is considering the purchase of a new dental laser, which allows dentists to perform certain dental treatment without anesthesia. He thought that the benefits of the new dental laser can justify the costs. Dr. Burns knew that he had to consider the technological advantages offered by the new dental laser will increase the profitability of their office and the possibility that different technologies may become the standard in the industry. "Hide
by John S. Haywood-Farmer, Eleni Mitsis Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: March 12, 2007. Prod. #: 907D07-PDF-ENG
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