Dr. Cameron Powell and his partner, Trey Moore, one of the founders of an innovative company airstrip Technologies, developed a number of applications for the iPhone and other smartphones that can help doctors to monitor their patients' vital at any time, in any place. They presented their technology at one of the highest profile technology conference and now have a choice to focus on the first - and only approved by the FDA - a product aimed at obstetricians and driving him from entering or passing through the promise of their presentation and dissemination of their resources to build the entire platform aimed at several specialties. As one of the pioneers in the delivery of medical applications on iPhone, runway techniques should deal with a major dilemma: expectations of rapid cycle technology world are faced with the more deliberate and slower pace of product development and approval, which is typical in health care. "Hide
by Bhaskar Chakravorti, N. Venkatraman Source: Harvard Business School 9 pages. Publication Date: June 24, 2010. Prod. #: 810143-PDF-ENG
Related Case Solutions & Analyses:
Using Data to Improve Instruction at the Mason School
Medical Technology Industry and Japan (B)
Millennial Net
Note on Market Research
A Note on Cost Reduction in Financially Troubled Organizations
Amgen Inc.’s Epogen–Commercializing the First Biotech Blockbuster Drug
Eco-Branding: The Case of Änglamark
Analysis of Income Statement
Amazonite Enterprises
WILDCAT CAPITAL INVESTOR
