"Awards CASE: gets the second best thing to ISB Case Competition 2010 held in partnership with the Richard Ivey School of Business and the Association of Indian Management Schools and sponsored by the Chartered Institute of Management Accountants This case describes a successful journey. Dr. Amit Joshi in secondary pharmaceutical organizations Samuel means, in India, which is facing serious performance problems Joshi realized that the organization had a strong production capacity, but it was not bad, and marketing experience needed someone who could be tasked with marketing the company's solutions-oriented. Joshi selected , out of turn, the young General Sales Manager, Rajesh Mishra, as the Director of Marketing. He was an excellent choice and performed very well in his new role. Samuel Drugs were three subsidiaries and one of them, Eastern Pharmaceuticals Limited (EPL) requires a Managing Director, and Mishra was selected. addition, he continued to perform his previous role of Director of Marketing. was followed by conflict between Joshi and Mishra. This case shows the important role of communication, coordination, multiple and diverse stakeholders and organizational conflict in the definition of organizational effectiveness. This case also highlights the point that leaders must address both formal and informal aspects of the organization, rational and social aspects of life in the organization, as well as the changing dynamics of relationships and networks. "" Hide
by Anup K. Singh , Abhinav Gupta Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: 03 February 2011. Prod. #: W11007-PDF-ENG