"AWARD WINNING CASE: This case describes the successful journey of Dr. Amita Joshi in a medium-sized pharmaceuticals organization, Samuel Drugs, in India, which was facing serious performance issues. Joshi realized that the organization had strong manufacturing ability; nevertheless, it lacked marketing superiority and badly needed someone who could be tasked with making the business marketing-oriented. Joshi selected, a young general manager of sales, out of turn, Rajesh Mishra, as director of advertising. He performed very well in his new role and proved to be an excellent option.
Samuel Drugs had three subsidiary companies, and one of them, Eastern Pharmaceuticals Limited (EPL), required a managing director, and Mishra was chosen. He also continued to perform his prior role of director of advertising. Subsequently conflict ensued between Joshi and Mishra. This case reveals the significant functions of multiple and varied stakeholders, coordination, communication, and organizational struggle in determining organizational effectiveness. This case also emphasizes the point that managers must tackle both formal and informal facets of an organization, rational and social sides of organizational life, and shifting dynamics of relationships and networks."
PUBLICATION DATE: February 03, 2011 PRODUCT #: W11007-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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