This case illustrates what kind of promotion it should use moving forward and the future of the Dove brand.
The brand has launched Dove Real Beauty Campaign, which accentuates on widespread definition of beauty. Pupils are given the history of the effort and are asked to evaluate various options for the Dove brand.
PUBLICATION DATE: May 14, 2014 PRODUCT #: W14163-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Rediscovering Market Niches in a Traditional Industry
BondsinAsia: Trading Bonds on a Global Franchised e-Platform
Creating Competitive Advantage
Industrial Buyer Behavior
New Media Marketing
CloudCo
General Motors
Philips Foods Inc
Nespresso and the U.S. Market
Firstwell Corporation and the Production Mandate Question
