Doug Rauch: Solving the American Food Paradox Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Doug Rauch, former president of the grocery store Trader Joe `s, has long been concerned about the amount of food, especially fresh and healthy foods that have been spent in the food system. At the same time he was upset paradox he saw in the U.S. food system: improving food security in the broad sense, as a lack of access to enough food to fully meet basic needs at all times, along with the obesity epidemic, suggesting that low-income communities are not have access not only to food in general, but to healthy food in particular. Rauch believed he could build a non-profit grocery store model, which used the grocery stores, built-in waste and sent that wasted food for resale at a substantial discount. Rauch faced significant challenges in the implementation and execution of the plan, in particular, legal obstacles related to the sale of products past their expiration date, marketing goals, and compelling grocers to cooperate with him to fight waste. He must carefully choose a partner from among the interested parties. Finally, he would have to change the shops, restaurants, and cooking behavior community. In doing so, he hoped to leave a lasting positive impact on the health and scalable model for change across the United States. "Hide
by Jose Alvarez, V., Ryan Johnson Source: Harvard Business School 24 pages. Publication Date: December 7, 2011. Prod. #: 512022-PDF-ENG