DOOSAN INFRACORE INTERNATIONAL: PORTABLE POWER BRAND TRANSFORMATION (B) Case Solution
As Stefan Brosick, Director of Global Product Strategy questioned whether Doosan would benefit from an instant re-branding, or if other branding techniques may be more efficient, local problems started to emerge. The obstacle of choosing the optimum technique (keep the IR brand, co-brand, extended retention, instant re-brand) was intensified by worldwide item and channel distinctions. Studies of market resemblances and distinctions for different branding components can be carried out, well known to worldwide regimentation versus local modification method choices.
This is just an excerpt. This case is about Business
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