For centuries, Lafite was the most respected wine estate in the world. As Baron Eric de Rothschild protect this jewel in a conservative manner while DBR is developing other programs Chateaux wine blending, and refers to new areas such as China and begins to play a more active interest in the world's number one on the U.S. market. "Hide
by Ray A. Goldberg, Arthur I Segel, Elie Ofek, Carin-Isabel Knoop Source: Harvard Business School 31 pages. Publication Date: December 18, 2012. Prod. #: 913402-PDF-ENG
