It's too easy to blame the market turbulence or unexpected events for poor performance of the company, however, is often the reaction of managers and work circumstances beyond their immediate control. As a result, managers and owners often fail to develop a strategy to deal with a problem or crisis, the next time it happens. The result is that many organizations are doomed to repeat the same or similar mistakes over and over again in the form of corporate deja vu. To get an idea of how companies can better control in hostile environments, we consider solutions that have evolved in nature for billions of years. We are tracking codes of nature to adapt to a hostile environment and learn the basic characteristics of the four types of genetic code that can help business organizations to offset the negative effects of hostility by providing strategic fit. We then link the four genetic codes, the most commonly found in nature to organizational capabilities. When properly defined and used these features can be enabled the company to focus attention and resources on how to successfully manage the aggressive media. "Hide
by Thomas Lawton, Tazeeb Rajwani, Patrick Reinmoeller Source: Business Horizons 11 pages. Publication Date: January 15, 2012. Prod. #: BH464-PDF-ENG
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