Diving Into the New Innovation Landscape Harvard Case Solution & Analysis

Today, when the business world wondered where the next innovative product or process will come from, many people start looking East. Based on years of interaction and interviews with privileged observers in Asia, the author begins with a discussion of the four areas of innovation, which were heavily influenced by the growing opportunities in the emerging economies of China, India and South-East Asia. Sources of innovation are much more scattered, leading the user to become fragmented, innovation shifted from technology to business models, and many innovations in the present, of simplifying or scaling down of existing products or services. The author then examines the basic principles of good governance innovations that apply everywhere, focusing on four areas that require special attention in the emerging Asian context. Understanding the changes is important, he says, so that managers can begin to align their business strategy with a unique competitive advantage of each country, and manage innovation in the emerging economies, respectively. "Hide
by Arnoud De Meyer Source: IESE-Insight Magazine 9 pages. Publication Date: September 15, 2011. Prod. #: IIR056-PDF-ENG

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