When the business world inquires where the next advanced product or process will come from, lots of people start looking East today. Based on decades of interaction and interviews with privileged observers in Asia, the author begins by discussing four innovation tendencies that have been greatly influenced by the growing abilities in the emerging markets of India, China and Southeast Asia. The sources of invention have become significantly more dispersed, the lead user has become fragmented, innovation has shifted from technology to business models, and many innovations come from scaling down existing products or services or simplification.
Subsequently, the writer considers the basic principles of good innovation management that apply across the board, focusing on four areas that require particular focus in the emerging Asian circumstance. Understanding the variations is important, he says, so that supervisors can begin to align their business strategies with each nation's unique competitive advantages, and handle innovation in emerging markets accordingly.
PUBLICATION DATE: September 15, 2011 PRODUCT #: IIR056-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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