Tony Hamilton, brand manager Distillers Delight in the UK, is preparing for his upcoming meeting with his boss, Charlotte Handy, managing director for the United Kingdom for the Global Distillers, Inc, one of the leading companies in the alcoholic drinks industry. The purpose of the meeting is to consider how well its brand made in the course of 2003, the company financial year. At least, it was a very difficult year. No one predicted any increase in the excise tax in the country, not to mention the 60% increase which took effect in 2003 shortly after the company began the fiscal year. Since then, almost nothing went according to plan. Thus, Tony seeks to reconcile the actual results with the planned results in a way that is accurate, informative and easy to understand. This case is based on the actual situation, and it was written in collaboration with one of the world's leading companies in the industry of perfumes. Company name, product name, names of the physical and numerical data were all masked, but the issues presented are real. "Hide
on E. Richard Brownlee II Source: Darden School of Business 5 pages. Publication Date: September 6, 2004. Prod. #: UV1753-PDF-ENG
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