Established businesses usually regarded innovation as an attack to be carried out with safety measures. Indeed, technology, and business models deposed many recognized industry leaders and will likely continue to do so. The real story behind the disruptive innovation, however, is not one of destruction, but it is the opposite: In every industry changed violations, the net effect was the overall growth of the market. In addition, the disorder can be a powerful tool for growth due to new discoveries of the market staff, as well as upstarts. There are several keys to successful navigation of this growth by: recognizing that a violation is not an immediate phenomenon - it can take years, even decades, before the upstart business encroaches heavily on established markets, find new customers who want to be served violations and build an organization that can serve new customers. The author explains each aspect in detail, based on extensive research with online newspapers, minicomputers, cardiology, and semiconductors. "Hide
by Clark Gilbert Source: MIT Sloan Management Review 8 pages. Publication Date: July 1, 2003. Prod. #: SMR101-PDF-ENG
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