Describes the rapidly growing disposable diaper industry in 1974, a period in which to become a leading P & G has faced strong challenges Kimberly Clark, Johnson & Johnson and Union Carbide. The last two companies are in the process of entry into the industry. Focused on the decision to go into business, barriers to entry, and the optimum reaction occurs firms, in this case, Procter & Gamble, to prevent or prohibit the entry. The software for this article is available (9-388-504). "Hide
by Michael E. Porter 25 pages. Publication Date: April 1, 1980. Prod. #: 380175-PDF-ENG
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