In 1994, just 10 years after its film division lost $ 33 million, creating animated Disney's "The Lion King" was the second highest grossing film in history. In addition to developing the $ 740 million in worldwide box office sales, its sales exceeded $ 1.5 billion. This case describes a strategy for Disney CEO Michael Eisner in restoring film division, making "The Lion King", and the design and implementation of mini-Lion King retail. Along with the achievements of the movie, Disney is going through inner turmoil. "Hide
by Jeffrey F. Rayport, Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 20 pages. Publication Date: August 17, 1998. Prod. #: 899041-PDF-ENG
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