Exercise Disney Crisis not revealed here, because it is completely in the class, students should not have access to any details to exercise. Full details are available for instructors in teaching note. In this real-time exercise, the student teams will advise Disney how to respond to the crisis caused by the vocal and well-organized interest groups that threaten its brand as part of its advocacy for social causes. The crisis comes amid a dynamic industry and company changes, many of which have important implications for Disney. "Hide
by Timothy Feddersen Source: Kellogg School Management 1 pages. Publication Date: September 7, 2012. Prod. #: KEL677-PDF-ENG
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