In an attempt to capture market share in the category of children's products, Disney Consumer Products (DCP) debuted a wide range of "better for you" products ranging from fresh fruits and vegetables, frozen foods, in partnership with the supermarket chain Kroger. In response to the global epidemic of obesity, DCP reformulate existing products and introduce new, meets the strict nutritional requirements. Disney - and, accordingly, DCP - a very influential with children: can the company use its "magic" of the children to go from sweet, processed foods and to become a life converted to a nutritious diet? What is the responsibility of the food industry in the disputed area? "Hide
by David E. Bell, Laura Winig Source: Harvard Business School 28 pages. Publication Date: December 13, 2006. Prod. #: 507006-PDF-ENG
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