Preparation of proposals for partners content DVD, director of production for digital media company must decide whether to perform mass production or manufacture on demand. Catalogue of old television shows and B-movies based on the "long tail", which makes on-demand production of an attractive option. That capital investment is required? And will be one prize outweigh the cost of storing equipment?
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by Elliott N. Weiss, Matthew Fisher Source: Darden School of Business 7 pages. Publication Date: September 16, 2009. Prod. #: UV3565-PDF-ENG
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