Ulrich Simon, head of the business group microscopy at Carl Zeiss AG knew that his party faces a devastating threat, so he hired a special team to deal with the industrial segment. Given the high degree of autonomy, the project team has developed an understanding of the market challenge and started to develop and implement a new business plan. Simon gave the team enough freedom to develop new processes and priorities that meet the needs of the market segment, but he could not help but wonder whether it will continue as a stand-alone unit, or it will have to reintegrate it into the main business. He was also concerned about the plan itself. Team deadlines and milestones, but now they had to execute and deliver thjeir first product next year. "Hide
by Willy Shih Source: Harvard Business School 8 pages. Publication Date: September 17, 2012. Prod. #: 613039-PDF-ENG
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