In December 2008, Thomas G. Tsao, Acting Director General of Digital Media Group (DMG), venture capital, technology providers, and the media are mainly used in the subway, to decide how to structure the company's offer for advertising concessions in the existing 13 Shanghai, the planned subway lines. This is complicated by the fact that it is also a general partner at Gobi Partners, one of the largest investors in DMG. The company trades against its largest competitor, which also investigated the acquisition of DMG few months ago. DMG has very little cash, and a publicly traded competitor knows it. Tom structure bet? How did he get for it? How did he manage the company, given its inability to attract the CEO and his company need to have a way out? Finally, as he manage their responsibilities - in his firm, its limited partners, its co-investors, and the company "Hide
by G. Felda Hardymon, Ann Leamon Source: Harvard Business School 23 pages. Publication Date: February 26, 2010. Prod. #: 810099-PDF-ENG
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