In the month of December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed supplier of innovation and media utilized mostly in subways, need to choose the best ways to structure the business's bid for the marketing concession in Shanghai's 13 existing and prepared subway lines. This is made complex by the truth that he is likewise a basic partner in Gobi Partners, among DMG's biggest financiers.
The business is bidding versus its biggest rival, which likewise examined getting DMG a couple of months previously. DMG has really little revenue, and the openly traded rival understands it. How does he handle the business, provided its failure to draw in a CEO and his company's requirement to have an exit?
PUBLICATION DATE: February 26, 2010 PRODUCT #: 810099-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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