Digital Advertising Strategy is the process by which companies apply, either exclusively or partly, digital tools, techniques, and strategies to create value for customers.
PUBLICATION DATE: December 17, 2013 PRODUCT #: 514087-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Surfside Leisurescapes
WE Marketing Group: Building a Global Marketing and Communication Company in China
Cooperating to Compete: EGS of Turkey
Development of Food Retailing in India (A): Entry and Growth of Domestic and Foreign Players
Sony Music (India)
Zappos.com (B): Strategy Powered by Culture and People
Maple Leaf Simply Fresh (D)
Putting the ‘Relationship’ Back Into CRM
Coca-Cola on Facebook
Display Campaigns
